New Adjustment Productions

New Adjustment is a full-service commercial video production company with decades of branding and marketing experience. We have had the privilege of serving clients and agencies across the world, and our extensive experience allows us to develop every project with a unique, multifaceted approach. Our team employs innovative video production techniques to optimize project development while engaging and collaborating with our clients to create the most compelling story possible.

Our team is comprised of industry veterans, including Mark Roush (Executive Producer and Director), Darrell Williams (Creative Director), Micaela Works (Producer), Bradley Marks (Motion Graphics), Keeley Davis (Visual Effects), and Gregory Ives (Composer and Sound Designer). Together, we have collaborated with some of the most exciting creatives, companies, and agencies, including Red Bull, Renewal by Andersen, Meritor, Adidas, Creighton University, and many more.

Our Services

At New Adjustment, we offer a comprehensive range of video production services to help our clients meet their marketing goals through the use of creative video communication. Here are some of the services we provide:

1. Discovery: We begin each project by learning all we can about you, the client. We do a deep dive into your business to learn as much as possible about your industry, customers, and of course, your product or service. Based on our Discovery learnings, we determine the ideal approach to meeting your goals and objectives.

2. Development: Now we compile and develop creative concepts based on Discovery insights. Depending on your needs (budgets & timeframe), we explore visual approaches, narrative flow, music, animation, design theme, overall aesthetic within your brand guidelines. Once you've approved a concept, we'll begin scripting.

3. Preproduction: This stage focuses on detailed planning with many elements and logistics to consider and coordinate. We first deconstruct your project to determine its complexity. We then breakdown the script, determine shoot locations, devise a production calendar, begin casting, assemble crews, coordinate post schedule, conceptualize motion / still graphics and much more.

4. Production: Now we capture all of the required footage. Whether it's in the studio or on location, we scale crew and equipment based on your needs. For testimonials, we use a documentary-style process that requires tact, patience, strong listening skills, and the ability to assist the interviewees to articulate their responses to be brief, concise, and poignant - all without sacrificing sincerity and truth.

5. Post Production: After all the footage has been captured, organized, and transcoded, we begin assembly through an artful process of sifting, maneuvering and shaping it into your story. We'll go through several reviews with you - making adjustments, adding motion graphics and composed or stock music. Finally, we move to final audio mix, color correction and export.

With over 20 years of experience, we have collaborated with over 100 companies across the country, developing some of the most effective video production marketing content in the industry. Our team has decades of combined marketing experience and has developed and produced for technology industries, action sports companies, healthcare corporations, communications agencies, and long-established commercial institutions.