Rule Broadcast Systems

At Rule Camera, we are dedicated to providing top-notch professional production equipment rental services to film, video, media, and content makers. Our journey began in 1982 when Boston Camera Rental Company was formed, and since then, we have grown to become a leading supplier of professional equipment for film, video, and digital cinema cameras, key accessories, production, and post-production equipment, communication systems, lighting and grip gear, audio gear, and more.

History

We have come a long way since our humble beginnings. In 1990, Rule Broadcast Systems was opened to service the video world, featuring such gear as the Sony BVP70is and BVW-300 Betacam cameras. In 2008, we merged with Boston Camera Rental Company to form Rule Camera. Throughout the years, we have consistently applied our passion for technology and the cinematic arts to every order we send out the door. Our team is committed to providing world-class customer service, ensuring that our clients receive the latest equipment and technology in the professional production realm.

Focus

At Rule Camera, we are focused on supporting our clients in achieving their creative vision. Our staff is trained, knowledgeable, and passionate about the gear we offer. We understand that the rental process can be overwhelming, which is why we have created a simple four-step process for our clients to follow. Our goal is to provide a seamless experience, from finding the right gear to receiving a tailored quote that meets your specific needs.

Values

Our values are built on the foundation of providing exceptional customer service, delivering top-quality equipment, and fostering long-term relationships with our clients. We believe that our expertise, enthusiasm, and dedication to the industry set us apart from others. We are committed to ensuring that our clients receive the best possible experience, and we take pride in our ability to cater to a wide range of productions, from small independent projects to large-scale feature films and television shows.

Featured Categories

At Rule Camera, we offer a wide range of categories to help you find the perfect equipment for your project. Our featured categories include camera, lenses, accessories, lighting and grip, and production gear. We feature camera solutions from top brands like Cooke, Sony, and Arri, as well as a variety of lenses, including anamorphic, full-frame cinema prime, and vintage 16mm cinema zoom lenses.

How To Rent

We understand that the rental process can be confusing, which is why we have created a simple four-step process to make it easy for our clients to find the right gear and receive a quote. Follow these easy steps to start your rental experience:

1. Find the right gear: Email your gear list to rentals@rule.com, call us at 800-785-3266, or browse our website to add items to your Wish List.

2. Register: You don't need to register an account to get a quote and reserve dates.

3. Request a Quote: Our team will review your request and provide you with a quote tailored to your specific needs.

4. Order: Once you receive your quote, you can proceed with ordering the equipment needed for your project.

At Rule Camera, we are committed to providing the best possible experience for our clients. We understand the importance of finding the right equipment, and we are dedicated to making the rental process seamless and hassle-free. Contact us today to learn more about our services and to find the perfect equipment for your next project.